Hello fellow housewives! It’s Friday again, and thank goodness, because that means it’s time to take out the hot rollers, slip on our aprons, and hop in the way-back machine to a simpler time. Today we’re going back to the 1940s - war time! Forget the worldwide strife of intolerance, killing, global domination. We’ve got bigger problems, ladies - how to land a man!
That’s right, we all know how hard it is to hook a man and reel him in to the slaughter. One little slip of our personal hygiene and he won’t love us at all. And I think we can all agree that this toothpaste is the answer - and not just for the single gals, either. Us married housewives need to remember that he might come home from leave sooner to see us and the kids, if only we had fresh breath!

I love how the ad people were so enamoured with their whole concept of getting a woman married off with “dental cream”, that they didn’t even call the product by the right name. See the last cell with the soldier? Where they call the cream “Colgates” instead of Colgate? I mean, they don’t even throw
in an apostrophe to make it possessive. Now that’s just laziness. But maybe I’m just missing the larger, more disturbing picture here.